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Are ‘Twin Flame’ Believers A Cult?

Exploring the term ‘Twin Flame’ and its new proliferation in popular media.

Intuitive Joy
5 min readOct 24, 2023


The Docuseries Desperately Seeking Soulmate dropped on Amazon this month. It’s a deep dive into:

“the world of Twin Flames Universe, an online group run by the captivating couple Jeff and Shaleia Divine.”

Anyone who has searched online for information about Twin Flames in the past, say, five to seven years will have come across Jeff and Shaleia. Though I never worked with them or felt drawn toward their content, I’m sure I’ve seen at least one of their videos. I’ve known of their work for some time.

Now, I can’t personally speak to their methods or whatever harm they’ve done. (If you’re curious, I’d watch the docuseries.) What I do want to explore, however, is the way this spotlight on ‘Twin Flames’ brings the phenomenon into the sphere of popular media — brings it into scrutiny — in a way it has never been before.

People who watch this series are likely to imagine anyone who believes in the concept of a ‘Twin Flame’ to be at best painfully gullible, and at worst a nutty cult-follower. And frankly, I wouldn’t blame them.

The Proliferation of the term ‘Twin Flame”’

In the past couple of years, I have seen the word ‘Twin Flame’ begin to circulate in popular media in new ways — through magazine articles, through “out there” stars like Megan Fox and MGK, and through the worlds of fashion and beauty (in Danessa Myricks ‘Twin Flames’ Liquid Eyeshadow).

No wonder people think this is all smoke and mirrors, a con for those poor suckers who deign to believe in the existence of their other half.

I’m not here to change their minds, either. In fact, I think the disbelief and the critique are good things. Like any idea, any belief, the concept of Twin Flames can be (and apparently has been) used in ways that are insidiously harmful.

And clinging to the concept can lead to confusion and delusion for a lot of people. I’ve spoken about this before, in How Twin Flames Turn Toxic.



Intuitive Joy

Deep Diving into Spiritual Awakening, Astrology, and Soul Connections